📢 €900M Later, Unilever Bets Big on Creators—Here’s Why Your Brand Should Too
🚀 From 30% to 50%: Unilever’s Social Media Surge Unilever is making a significant shift in its advertising strategy. Under CEO Fernando Fernandez, the company plans to increase its social media investment from 30% to 50% of its total advertising budget. This move underscores a commitment to marketing through content creators and user-generated content (UGC) […]
