Met Gala 2025: UGC Is Now the Main Event
The Met Gala has always been fashion’s biggest night out, but in 2025, the real show didn’t stop at the red carpet. It continued online. This year’s theme, “Superfine: Tailoring Black Style,” inspired cultural expression, bold tailoring, and most importantly, a powerful wave of authentic conversations on social media. Brands invested millions to create viral […]
📢 €900M Later, Unilever Bets Big on Creators—Here’s Why Your Brand Should Too
🚀 From 30% to 50%: Unilever’s Social Media Surge Unilever is making a significant shift in its advertising strategy. Under CEO Fernando Fernandez, the company plans to increase its social media investment from 30% to 50% of its total advertising budget. This move underscores a commitment to marketing through content creators and user-generated content (UGC) […]
