🍪 195,7K Impressions, 71,5K Reach: How Lotus Biscoff’s Dutch UGC Campaign Turned Fans into Brand Advocates
Spoiler alert: This is not a story about biscuits.It’s a story about people. About content creators. About what happens when a brand stops shouting and starts co-creating. In the Netherlands, Lotus Biscoff didn’t just drop an ad.They launched a movement.One hashtag. Fifteen creators. A flood of homemade magic. The campaign? #AandeBakmetLotusBiscoffThe mission? Inspire everyday people […]
