In a world where innovation moves faster than tradition can keep up, ambition is getting a much-needed rewrite.

That was the focus of TEDx ISC Paris 2025, an event that asked the right questions: What does it mean to entreprendre today? What does it take to oser when failure is public? And how do we innover in a way that feels both future-proof and human?

✨ Samia Bentayeb, CEO of btrend, on Building with Purpose

Samia, CEO of btrend, was among the changemakers invited to share what ambition looks like from the inside, unfiltered and deeply intentional.

For her, innovation isn’t just about building fast. It’s about building right, with creators at the center, not the margins. In her talk, she emphasized that the most ambitious brands today are those that don’t just broadcast, they co-create.

🧠 Lesson Learned: Creators Are the New KPI

The biggest takeaway from TEDx?
The future belongs to those who create with rather than create for.

Whether it’s startups, social movements, or global brands, the real power lies in communities of creators, people who turn ideas into influence, and influence into impact.

In this new economy, creators are more than channels. They’re key performance indicators of relevance, resonance, and reach.

🤝 Why btrend Is Right on Time

btrend was designed for this exact shift, a platform where brands and creators don’t just collaborate, they co-build.

Through btrend, creators stay in control of their voice. Brands align with people who live their message, not just post it. The result? Less noise, more meaning. Less advertising, more storytelling. Less push, more connection.

🚀 Reinventing Ambition, Together

TEDx ISC Paris wasn’t just about ideas. It was about alignment — between ambition and authenticity, vision and value.

btrend is proud to be part of this shift, not as a spectator, but as a builder of what’s next.

Your Story Deserves to Be Heard.
Your Voice Is the Future.

Your Creativity is Power ⚡ Match. Create. Monetize.