From TikTok to Skincare Titan: How Hyram Yarbro and CeraVe Revolutionized Beauty Marketing
Skincare guru Hyram Yarbro. Credit: Akoni Phoenix The Rise of a Skinfluencer In the ever-evolving landscape of beauty and skincare, ...
Hollywood’s New Script: Why the Creator Economy Is the Future of Influence
🎬 From Soundstages to Smartphones: Hollywood’s Quiet Exodus The traditional Hollywood system is undergoing a seismic shift. Labor strikes, declining ...
✈️ From 30,000 Feet to Viral Fame: How One TikTok Creator Redefined Real-Time Brand Engagement
In the dynamic world of social media, a single creative idea can propel an individual from obscurity to virality. Recently, ...
Met Gala 2025: UGC Is Now the Main Event
The Met Gala has always been fashion’s biggest night out, but in 2025, the real show didn’t stop at the ...
From Ads to Advocates: 5 Beauty Brands Fueling the Creator Economy in 2025
This is about a seismic shift in marketing—where brands evolve from mere advertisers to community builders. In 2025, the beauty ...
📢 €900M Later, Unilever Bets Big on Creators—Here’s Why Your Brand Should Too
🚀 From 30% to 50%: Unilever’s Social Media Surge Unilever is making a significant shift in its advertising strategy. Under ...
🍪 195,7K Impressions, 71,5K Reach: How Lotus Biscoff’s Dutch UGC Campaign Turned Fans into Brand Advocates
Spoiler alert: This is not a story about biscuits.It's a story about people. About content creators. About what happens when ...
From Law Student to Fitness Mogul—How She Built an £80M Brand Without Traditional Advertising
From Personal Struggles to Public Inspiration Krissy began her fitness journey during her law studies to regain confidence after personal ...
Lip Kits Sold Out in Just 10 Hours!
Over 30,000 Units Gone. Zero Ads. One Content Creator.They didn’t throw six figures at media buying.They partnered with one trusted ...
How Gymshark Went from a Garage to £400M with Zero Ads and a Few YouTubers
Forget million-dollar ads.Forget celebrity endorsements.Gymshark didn’t blow up by shouting louder.It grew by listening better.Not to trend reports. Not to ...
