Over 30,000 Units Gone. Zero Ads. One Content Creator.
They didn’t throw six figures at media buying.
They partnered with one trusted content creator, handed her the spotlight, and let the community do what it does best.
The result?
30,000 units sold in hours.
Millions of views.
Not a cent spent on paid media.
The Setup
In 2023, e.l.f. teamed up with Mikayla Nogueira to launch the Marriage Material Lip Duo.
Inspired by her real wedding. Fueled by real connection.
It sold out in 18 minutes.
But that was just part one.
Then the Creator Took Over
August 2024. Mikayla posts a skit. She’s fake-calling e.l.f.’s CEO.
“Have you seen the comments? Everyone wants the lip kit back.”
The internet lights up. e.l.f. doesn’t just hit restock. They hand her the controls.
Mikayla becomes CEO for the day.
She rolls out tutorials. Writes a mock CEO letter. Drops a Charli XCX lip-sync that has fans screaming.
This wasn’t marketing. This was momentum.
Within 10 hours, 30,000 units were gone.
The Real Lesson for Brands
This didn’t work because she had a big following.
It worked because she had trust.
Mikayla built a relationship with her audience. She brought them into the story.
e.l.f. simply gave her the freedom to lead it.
Brands Need to Hear This
- Real creators convert better than any ad campaign
- Community sells faster than any funnel
- Trust beats reach every time
What btrend Does Differently ?
We don’t just pair brands with influencers.
We connect you with content creators who deliver real results.
Creators who know their people.
Creators who know how to sell without selling.
Creators who turn campaigns into cultural moments.
If you’re still chasing likes and ignoring loyalty, you’re missing the point.
Log in to btrend
The creators are ready.
The strategy is proven.
Your 30,000-unit sellout moment could be next.
𝗬𝗢𝗨𝗥 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬 𝗜𝗦 𝗣𝗢𝗪𝗘𝗥 ⚡
Match – Create – Monetize
About btrend
btrend is an AI-powered platform that connects businesses and content creators directly — no middlemen.
It streamlines collaborations, boosts campaign impact, and empowers both sides to control their content, pricing, and partnerships.
btrend is made for a generation that wants to create, collaborate, and monetize freely.
📩 Press & investor inquiries
management@btrendapp.com
