Forget million-dollar ads.
Forget celebrity endorsements.
Gymshark didn’t blow up by shouting louder.
It grew by listening better.
Not to trend reports. Not to agencies.
To Content Creators.
It’s 2012.
Ben Francis is 19.
He’s sewing gym clothes in his mom’s garage. No funding. No CMO. Just belief in his product and a handful of creators on YouTube.
Fast forward.
Gymshark is worth over £1 billion.
And the strategy wasn’t scale.
It was connection.
The First Content Creator Wasn’t a Mega Star. She Was Real.
Nikki Blackketter was one of the first.
And yes, she was compensated.
Because content creators should be paid. Always.
But here’s the key.
She didn’t care because she was paid.
She was paid because she cared.
That’s the kind of collaboration that hits.
It’s not just content. It’s credibility.
And it moves people.
Meanwhile… Other Businesses Were Still Boosting Posts
While everyone else was chasing clicks, Gymshark was building trust.
While others were blasting promotions, Gymshark was co-creating with creators.
And guess what?
Trust travels.
It grows. It scales. It compounds.
That’s how Gymshark went from garage to global.
By building with content creators, not just marketing through them.
If people don’t believe you, they won’t buy from you.
But if a content creator they trust shows up with your story, your product, your purpose?
That’s not marketing.
That’s momentum.
So What Should Businesses Take from This?
One. Attention is currency. Trust is owned.
When a creator shares your product, it comes with built-in credibility.
Two. Content creators don’t just promote. They build.
Bring them into the process. Let them shape the product, the message, the mission.
Three. Community beats noise every time.
You don’t need more eyeballs. You need the right voices.
This is how you scale without selling out.
It’s not a hack. It’s a mindset.
And Now… Imagine Doing All That Without the Guesswork
Gymshark did this the long way.
Years of trial. Years of error.
One free hoodie at a time.
But you?
You’ve got btrend.
btrend is the platform that connects businesses with the right content creators
Not the loudest ones. The ones who fit. The ones who care. The ones who convert.
✔ Match based on audience, values, and style
✔ Co-create campaigns that feel real and deliver results
✔ Skip the agencies and go straight to what works
btrend isn’t a tool. It’s your creative operating system.
The space where trust meets traction.
Where businesses stop guessing and start growing.
Because when content creators lead, communities follow.
And when businesses respect the process, they don’t just gain visibility.
They earn loyalty.
btrend is an AI-powered platform that connects businesses and content creators directly — no middlemen.
It streamlines collaborations, boosts campaign impact, and empowers both sides to control their content, pricing, and partnerships.
btrend is made for a generation that wants to create, collaborate, and monetize freely.
📩 Press & investor inquiries
management@btrendapp.com
www.btrendapp.com
𝗬𝗢𝗨𝗥 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬 𝗜𝗦 𝗣𝗢𝗪𝗘𝗥 ⚡
Match — Create — Monetize
