Délichoc vs Anyme : quand une collab’ sucrée tourne au clash croustillant
Au départ, ça avait tout l’air d’un bon coup de com’.Le 8 juin 2025, Délichoc lance une campagne YouTube ultra-calibrée. Une affiche de rêve : Nico, Michou, Byilhan… et en guest star, le streameur phénomène Anyme, chouchou de la Gen Z, roi de la répartie et de l’authenticité non filtrée. Sauf que voilà… Anyme, on […]
❌📉 [BREAKING] Why Millions Are Slipping Through Brands’ Fingers · Because TikTok Still Isn’t Understood
July 2025 · on Earth, in case you wondered. Some brands have cracked the code: they turn unknown creators into unstoppable sales machines overnight. Meanwhile, others are still throwing $300K at stiff, lifeless studio ads · smiling like mannequins, speaking like robots. They’re missing something huge.They’re missing people. And more importantly, they’re missing sales. 💀 […]
🧠 How Allbirds Built a $1 Billion Sustainable Sneaker Brand Powered by Purposeful Collabs
In a world overflowing with ads, trends, and quick-fix marketing, Allbirds carved a different path, one rooted in authenticity, sustainability, and genuine partnerships. This isn’t just the story of a brand. It’s a masterclass in how values, community, and the right creative voices can spark real impact. It’s also the blueprint for btrend, where creators […]
Labubu: The $1.6 Billion Monster Built by Content Creators
In an age where virality often feels manufactured, Labubu proves one thing:Let creators lead, and a collectible can spark a cultural revolution. What started as a niche designer toy quickly became a billion-dollar movement.No paid campaigns. No heavy PR machines. Just passionate creators, authentic obsession, and complete narrative freedom.This isn’t influencer marketing. This is cultural […]
From Shadow to Spotlight: Georgina, the Brand Behind the Glamour
In a world obsessed with celebrity power couples, it’s easy to overlook the alchemy behind the scenes, the transformation of a figure from “the partner” into a brand in her own right. Georgina Rodríguez’s journey is exactly that kind of story. More than Cristiano Ronaldo’s better half, she is a masterclass in personal branding, turning […]
Burberry Took Over Ibiza With Intention and Let Creators Drive the Culture
From London to Ibiza, Burberry continues to redefine what it means to be a luxury brand in the creator era. Yesterday, under the golden Balearic sun, the rooftop of The Standard Hotel Ibiza became more than just a venue. It became a cultural stage. Not just for showcasing a collection, but for hosting a conversation. […]
How Huda Kattan Predicted the Rise of the Creator Economy, And What It Means for Your Business
From Dubai to Lagos, Paris to Los Angeles, a silent revolution has taken over marketing. The most successful brands today don’t just push products. They collaborate. With content creators. With communities. With people who move culture.This isn’t a trend.It’s a transformation.At the heart of it all?One woman saw it coming before anyone else did: Huda […]
The Rise of Conscious Consumerism
How Purpose-Driven Brands Are Rewriting the Rules of Business In a world where swipes dictate trends and a scroll reveals a thousand choices, something remarkable is happening. Beyond the hype, beyond the “limited editions” and flash sales, a new kind of consumer is rising. One who doesn’t just buy a product but buys into a […]
Why MENA is increasing working with content creators
In a region where tradition is gold and innovation is the new oil, a creative revolution is underway, and it’s happening one reel, one collab, one caption at a time. Welcome to the new power play:MENA x Content Creators. Not a campaign. A movement. 🎥 From Influence to Impact: The Rise of the Creator Economy […]
Reinventing Ambition: How TEDx ISC Paris Redefined the Meaning of Innovation (and Why btrend Was Right at Home There)
In a world where innovation moves faster than tradition can keep up, ambition is getting a much-needed rewrite. That was the focus of TEDx ISC Paris 2025, an event that asked the right questions: What does it mean to entreprendre today? What does it take to oser when failure is public? And how do we […]
