From TikTok to Skincare Titan: How Hyram Yarbro and CeraVe Revolutionized Beauty Marketing
The Rise of a Skinfluencer In the ever-evolving landscape of beauty and skincare, few figures have made as significant an impact as Hyram Yarbro. Known to his millions of followers as Skincare by Hyram, Yarbro’s authentic and educational content on platforms like TikTok and YouTube has reshaped consumer perceptions and purchasing behaviours. By demystifying complex […]
Hollywood’s New Script: Why the Creator Economy Is the Future of Influence
🎬 From Soundstages to Smartphones: Hollywood’s Quiet Exodus The traditional Hollywood system is undergoing a seismic shift. Labor strikes, declining production orders, and the rise of digital platforms have prompted many industry professionals to seek opportunities beyond the silver screen. Former producers and editors are now finding creative fulfillment and financial stability by collaborating with […]
✈️ From 30,000 Feet to Viral Fame: How One TikTok Creator Redefined Real-Time Brand Engagement
In the dynamic world of social media, a single creative idea can propel an individual from obscurity to virality. Recently, a TikTok user embarked on a flight with a unique challenge: to see how many brands would comment on her video before she landed. This spontaneous experiment not only captivated viewers but also highlighted the […]
Met Gala 2025: UGC Is Now the Main Event
The Met Gala has always been fashion’s biggest night out, but in 2025, the real show didn’t stop at the red carpet. It continued online. This year’s theme, “Superfine: Tailoring Black Style,” inspired cultural expression, bold tailoring, and most importantly, a powerful wave of authentic conversations on social media. Brands invested millions to create viral […]
From Ads to Advocates: 5 Beauty Brands Fueling the Creator Economy in 2025
This is about a seismic shift in marketing—where brands evolve from mere advertisers to community builders. In 2025, the beauty industry isn’t just selling products; it’s co-creating culture. Leading brands are investing heavily in content creation partnerships, signaling a new era where authenticity and community engagement drive success. Rare Beauty: Building a Community-First Brand Rare […]
📢 €900M Later, Unilever Bets Big on Creators—Here’s Why Your Brand Should Too
🚀 From 30% to 50%: Unilever’s Social Media Surge Unilever is making a significant shift in its advertising strategy. Under CEO Fernando Fernandez, the company plans to increase its social media investment from 30% to 50% of its total advertising budget. This move underscores a commitment to marketing through content creators and user-generated content (UGC) […]
🍪 195,7K Impressions, 71,5K Reach: How Lotus Biscoff’s Dutch UGC Campaign Turned Fans into Brand Advocates
Spoiler alert: This is not a story about biscuits.It’s a story about people. About content creators. About what happens when a brand stops shouting and starts co-creating. In the Netherlands, Lotus Biscoff didn’t just drop an ad.They launched a movement.One hashtag. Fifteen creators. A flood of homemade magic. The campaign? #AandeBakmetLotusBiscoffThe mission? Inspire everyday people […]
From Law Student to Fitness Mogul—How She Built an £80M Brand Without Traditional Advertising
From Personal Struggles to Public Inspiration Identifying a Market Gap: The Birth of Oner Active Building a Brand Through Community Engagement Social Impact: Empowering the Next Generation Lessons for Aspiring Entrepreneurs Authenticity Resonates: Krissy’s genuine connection with her audience fostered trust and loyalty. Community is Key: Engaging customers in the brand’s journey created a sense […]
Lip Kits Sold Out in Just 10 Hours!
Over 30,000 Units Gone. Zero Ads. One Content Creator. They didn’t throw six figures at media buying.They partnered with one trusted content creator, handed her the spotlight, and let the community do what it does best. The result? 30,000 units sold in hours.Millions of views.Not a cent spent on paid media. The Setup In 2023, […]
How Gymshark Went from a Garage to £400M with Zero Ads and a Few YouTubers
Forget million-dollar ads.Forget celebrity endorsements.Gymshark didn’t blow up by shouting louder.It grew by listening better.Not to trend reports. Not to agencies.To Content Creators. It’s 2012.Ben Francis is 19.He’s sewing gym clothes in his mom’s garage. No funding. No CMO. Just belief in his product and a handful of creators on YouTube. Fast forward.Gymshark is worth […]
