Before “glass skin” became a viral hashtag
Before K-beauty took over Sephora shelves and TikTok routines
Alicia Yoon had already laid the foundation for something much bigger than a trend.
She didn’t just launch products. She launched understanding.
And with Peach & Lily, she built a hundred-million-dollar brand powered not by glossy ads or endless gifting, but by education and creators who knew how to translate value into trust.
At btrend, that’s the exact kind of strategy we help brands scale. Across categories, cultures, and creator networks.
📚 Education Before Promotion
Instead of chasing vanity metrics, Alicia prioritized one thing: clarity.
She knew that if her creators understood the science, the story, and the standards behind her products, they could do far more than just influence. They could inform.
She gave them access to ingredient breakdowns, behind-the-scenes lab visits, and direct Q&As with skincare experts.
She didn’t treat creators like human billboards. She treated them like partners in education.
And the result?
Content that didn’t just reach. It resonated.
Campaigns featuring these trained creators achieved up to 30% higher conversion rates.
(Source: Adweek)
Because when creators know what they’re talking about, their communities listen.
And more importantly, they buy.
💼 The Business Impact
Peach & Lily’s now-iconic Glass Skin Refining Serum became a best-seller almost instantly.
It sold out multiple times, gathered over 1,000 five-star reviews, and had a 25,000-person waitlist before it even launched.
Today, the brand is stocked at Target, Ulta, and CVS, and has surpassed 100 million dollars in revenue.
Every campaign was tracked, measured, and optimized.
From influencer ROI to branded search lift, retention rates to repurchase behavior — nothing was left to chance.
This wasn’t PR.
It was performance marketing powered by people.
📈 What This Means for Brands in 2025
What Alicia Yoon accomplished with a handful of deeply trained creators
btrend now makes possible at scale.
You design the campaign.
We match you with creators who speak the language of your audience.
You train them with the right story and track performance in real time.
No agencies. No middlemen.
Just direct, authentic collaboration.
Because in 2025, creators aren’t a nice-to-have.
They’re the most effective media channel available.
btrend is where knowledge becomes influence, and influence drives growth.
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📩 hello@btrendapp.com
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match – create – monetize
