Spoiler alert: This is not a story about biscuits.
It’s a story about people. About content creators. About what happens when a brand stops shouting and starts co-creating.
In the Netherlands, Lotus Biscoff didn’t just drop an ad.
They launched a movement.
One hashtag. Fifteen creators. A flood of homemade magic.
The campaign? #AandeBakmetLotusBiscoff
The mission? Inspire everyday people to bake with Lotus Biscoff biscuits and spreads
The twist? They turned fans into creators — and creators into brand advocates
The results were sticky-sweet
🍯 195,700 impressions
🍯 71,500 reach
🍯 1,434 saves
🍯 15 original videos, each crafted with care and credibility
That’s more than just content. That’s trust. That’s cultural relevance. That’s community-powered brand growth.
Why did it work?
Because the creators weren’t forced.
Because the audience wasn’t targeted — they were invited.
Because the message didn’t say “buy this” — it said “make something.”
And when people feel part of the story, they stick around.
Now let’s zoom out
This is UGC done right. But it took time. Planning. Coordination.
It’s powerful — but it’s also a pain when you’re juggling ten tools and fifty conversations.
Enter btrend
We’ve baked the perfect solution for brands who want to run UGC campaigns that convert without losing their minds:
🥣 Find the right creators instantly
🥣 Manage briefs, approvals, and timelines in one place
🥣 Track reach, engagement, and ROI with zero guesswork
Whether you’re a heritage biscuit brand or a bold new challenger, UGC is the future of marketing. But only if you do it the smart way.
𝗬𝗢𝗨𝗥 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬 𝗜𝗦 𝗣𝗢𝗪𝗘𝗥 ⚡
Match – Create – Monetize
About btrend
btrend is an AI-powered platform that connects businesses and content creators directly — no middlemen.
It streamlines collaborations, boosts campaign impact, and empowers both sides to control their content, pricing, and partnerships.
btrend is made for a generation that wants to create, collaborate, and monetize freely.
📩 Press & investor inquiries
management@btrendapp.com
